[Télécharger] Made to Stick: Why Some Ideas Survive and Others Die de Chip Heath,Dan Heath Pdf Epub
Télécharger Made to Stick: Why Some Ideas Survive and Others Die de Chip Heath,Dan Heath Livre eBook France
Télécharger "Made to Stick: Why Some Ideas Survive and Others Die" de Chip Heath,Dan Heath Livre eBook France
Auteur : Chip Heath,Dan Heath
Catégorie : Livres anglais et étrangers,Business & Investing,Management & Leadership
Broché : * pages
Éditeur : *
Langue : Français, Anglais
NEW YORK TIMES BESTSELLER • The instant classic about why some ideas thrive, why others die, and how to improve your idea’s chances—essential reading in the “fake news” era. Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspiracy theories, and bogus news stories circulate effortlessly. Meanwhile, people with important ideas—entrepreneurs, teachers, politicians, and journalists—struggle to make them “stick.” In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds—from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony—draw their power from the same six traits. Made to Stick will transform the way you communicate. It’s a fast-paced tour of success stories (and failures): the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of the Mother Teresa Effect; the elementary-school teacher whose simulation actually prevented racial prejudice. Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas—and tells us how we can apply these rules to making our own messages stick.
Télécharger Made to Stick: Why Some Ideas Survive and Others Die de Chip Heath,Dan Heath Livres Pdf Epub
Made to Stick: Why Some Ideas Survive and Others Die ~ Faculty & Research › Books › Made to Stick: Why Some Ideas Survive and Others Die. Made to Stick: Why Some Ideas Survive and Others Die. Made to Stick: Why Some Ideas Survive and Others Die . By Chip Heath, Dan Heath. Random House, 2007. Organizational Behavior, Career & Success. Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on .
Made to Stick - Heath Brothers Heath Brothers ~ Made to Stick: Why Some Ideas Survive and Others Die “It will join The Tipping Point and Built to Last as a must-read for business people.” – Guy Kawasaki Since its release in 2007, Made to Stick has become popular with managers, marketers, teachers, ministers, entrepreneurs, and others who want to make their ideas stick.
Summary of Made to Sticky by Chip & Dan Heath ~ Summary of Made to Stick: Why some ideas survive and others die by Chip Heath and Dan Heath (Random House, 2007) Summary by Bill Hammack, Department of Chemical & Biomolecular Engineering University of Illinois, Urbana, IL / bill@engineerguy / 217-689-1461 PDF version available / More Introduction. The main problem is the "Curse of Knowledge": The person sharing the idea has all sorts .
MADE to STICK SUCCESs Model - Heath Brothers ~ made of?) Before your message can stick, your audience has to want it. To be concrete, use sensory language. (Think Aesop’s fables.) Paint a mental picture. (“A man on the moon…”) Remember the Velcro theory of memory—try to hook into multiple types of memory. Ideas can get credibility from outside (authorities or anti-authorities)
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The 6 Principles to Make Your Ideas Stick / by James Le ~ Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? One of the most interesting books I read this year is Chip and Dan Heath’s “Made To Stick” — a .
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Made to Stick - Wikipedia ~ Made to Stick: Why Some Ideas Survive and Others Die is a book by brothers Chip and Dan Heath published by Random House on January 2, 2007. The book continues the idea of "stickiness" popularized by Malcolm Gladwell in The Tipping Point, seeking to explain what makes an idea or concept memorable or interesting.A similar style to Gladwell's is used, with a number of stories and case studies .
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